BusinessDigital Marketing

Why Small Businesses Need Digital Marketing

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Perhaps this is a bit harsh but in a world that is always changing, you need to get on the social media marketing train or you will get left behind. Digital marketing can be a very effective tool when used correctly, therefore, here are some reasons why you and your business need digital marketing.

Have you ever heard the expression “If a tree falls in a forest and no one is around to hear it, does it make a sound?” Well, we’d like to take it one step further and say “If you don’t have a digital marketing strategy, does your business even exist?”

It’s affordable: Digital and social media marketing are more affordable than traditional marketing and can reach a larger audience for less. Most SMEs can’t afford to use traditional marketing channels and online marketing is the ideal solution. According to Gartner’s Digital Marketing Spend Report, 40% of people said they saved a considerable amount through a digital marketing strategy.

It’s faster: Traditional marketing channels are slow. Design, approval, printers, and then only distribution. You’ll be grey by the time your marketing gets to the market! With digital marketing, you could have your message out there by lunch.

It’s versatile: Why limit your business to paper when you can appeal to your customers through songs, videos, and instant feedback? With digital marketing, you can reach your customers through social media, e-mail, and other online marketing channels.

It’s easy to track and monitor results: You can see your customers’ response and measure the campaigns’ success almost immediately with online marketing. Results at your fingertips! That’s more like it.

It builds your brand: Believe it or not, likes on Facebook can lead to paying customers who become loyal customers who become your brand ambassadors.

It gives you direction: A digital marketing strategy can give your business direction. Once you know who you are selling to and what they want, it makes it much easier to align your company.

It earns customers’ trust: Do you trust a company without a website? What about a company without an active Facebook page? Digital marketing can earn your customers’ trust through engagement and feedback from existing customers.

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